The trend is consumer engagement, wherever you look. We have to listen to consumers. Basically as a company you have 3 consumer touch points: marketing, sales and support. Which one should lead your brand web site?
Not too long ago I entered the Twitter zone. When new technology is being introduced I always go through the same cycle. I am never one of the early adopters, but I hang around and check it every now and then. So, what made me a Twitter convert? Well, an insight into how micro-blogging can be of use within the enterprise!
In the first postings I considered the one-way content management process of creation, management and publication. In the next stage I introduced a demand-driven process, like was introduced in supply chain management. Now we are finally ready to look at transparency and control for content management.
The book has arrived, even sooner than promised. A framework for evidence-based policy making using IT, by Hans Stol. From flipping through its pages you can tell: this is the hard stuff. But let’s start at the beginning, the introduction in Chapter 1.
Each month in ‘Filosofie Magazine’ another euphemism is discussed. This month it is ‘creating for yourself’. The author warns for artists who claim only to create for themselves, claim independence of acknowledgement by others. They only take cover for rejection. For what is more dissatisfying than creating something nobody values? And, vice versa, what is more satisfying than creating something that you already know will be used by others?
Finally, some free time to write something about my trip to Boston where I visited the Gilbane Conference. Lots of interesting speakers there, on content management and globalization, the free commons, Yahoo rich content and proof that Twitter really is everywhere…
A colleague of mine has as MSN tagline: “All people see is location independent capabilities and information. Everything else lives in the cloud”. Maybe we are there for people, for individuals, but for enterprises? Last week I personally encountered an example of typical Enterprise 1.0 behavior.
One of the blogs (Dutch) I follow pointed me to a speech by Dr. Eric Schmidt, CEO of Google on the future of technology. Schmidt points out that within a few years we will carry around more video material on our iPOD’s than we will be able to view in a lifetime. We are entering the Information Age, where information is ubiquitous, omni-present. And besides the rather obvious referrals to Moore’s law (processor speed doubles every 18 months) and Kryder’s law (hard disk capacity doubles every year), he touched on a subject that is close to my heart: the power of information.
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