As long as the stamps are free

We Dutch collect everything. Stamps, miles, stickers. As long as it is free. Dutch TV commercials are all about orange stuff you can collect for the next Soccer Championship. So now we Dutch deeply believe that Foursquare will be the next big thing. Haven’t heard of Foursquare yet? It’s an online community where you check in your physical whereabouts. You can collect badges for checking into 10 different venues or for checking in 4 nights in a row. But just imagine what this could do for your brand?

(more…)