What if we have succeeded in creating intelligent content? Content that has semantic metadata, content that is tagged so we know where we can use it. How do we then present it to the people who have to base decisions on that content, to do their job? How do you design an interface that leverages the value of all those content assets? This was the question Ann Rockley put to me after my presentation at Intelligent Content 2010.

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@Intelligent Content 2009, Palm Springs

Scott Abel freaked the hell out of me in Palm Springs yesterday. Not with his story of bad customer experience, but with his story of good customer experience! He sketched a world of companies providing me with more information than I ever asked for. And the flow just kept coming and coming and coming…

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Tim Berners Lee on the semantic web

Next week I will be speaking at Intelligent Content 2009. The Rockley Group states that intelligent content is not limited to one purpose, technology or output. It’s structurally rich and semantically aware and is therefore automatically discoverable, reusable, reconfigurable and adaptable. And intelligent content isn’t just a future, it’s possible now, as Tim Berners Lee states in an interview on YouTube. But for content to be intelligent you need a design.

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