It is good to listen to the market. It is good to hear the voice of the consumer. But outside-in listening can never work without a connection to the day-to-day processes. Spending literally millions of dollars in buying information that ends up on the desk of the Customer Intelligence department does not make a lot of sense.
Not too long ago I entered the Twitter zone. When new technology is being introduced I always go through the same cycle. I am never one of the early adopters, but I hang around and check it every now and then. So, what made me a Twitter convert? Well, an insight into how micro-blogging can be of use within the enterprise!
Scott Abel freaked the hell out of me in Palm Springs yesterday. Not with his story of bad customer experience, but with his story of good customer experience! He sketched a world of companies providing me with more information than I ever asked for. And the flow just kept coming and coming and coming…
Last week I was at an Open Innovation session in Amsterdam discussing how to organize innovation in your company other than by depending on serendipity. How do you go about organizing an agile and up-to-date portfolio for your company? How do you ensure optimal use of your company’s intellectual resources?
One of the keynote speakers at Gartner’s Portal, Content and Collaborations Summit in London last month was Tara Brabazon. She was introduced as a possibly controversial speaker, well, I can tell you, half way through her speech the audience was in shock!
Over the last couple of years content has arisen as a subject on its own, claiming its rightful place in the project. Thanks to many professionals speaking on conferences and writing books, the good news travelled across the world. The business value of content got attention; sometimes because a client goes for quality, but often through fear and embarrassment. To keep the current management attention focused on the content, we need ways to measure and report on the information quality. People often mention timeliness as the most important aspect of content quality on the internet. And yes, it is important, but there are a couple of others around as well.
Communication theory tells me that people cannot hear the word ‘no’. So when I say ‘I don’t want to be rich’, what I am actually saying is: I want to be rich. Then why is it that feels so beside the truth? Where does my resistance come from? Could it be simply frustration because I don’t make enough money or is there something else?
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