Do you think Enterprise 2.0 is about new exciting tools to collaborate, to co-create, to exchange information? That it is about using the social software within a business context? I am telling you, you are dead wrong.
The trend is consumer engagement, wherever you look. We have to listen to consumers. Basically as a company you have 3 consumer touch points: marketing, sales and support. Which one should lead your brand web site?
In the first postings I considered the one-way content management process of creation, management and publication. In the next stage I introduced a demand-driven process, like was introduced in supply chain management. Now we are finally ready to look at transparency and control for content management.
The book has arrived, even sooner than promised. A framework for evidence-based policy making using IT, by Hans Stol. From flipping through its pages you can tell: this is the hard stuff. But let’s start at the beginning, the introduction in Chapter 1.
Each month in ‘Filosofie Magazine’ another euphemism is discussed. This month it is ‘creating for yourself’. The author warns for artists who claim only to create for themselves, claim independence of acknowledgement by others. They only take cover for rejection. For what is more dissatisfying than creating something nobody values? And, vice versa, what is more satisfying than creating something that you already know will be used by others?
Finally, some free time to write something about my trip to Boston where I visited the Gilbane Conference. Lots of interesting speakers there, on content management and globalization, the free commons, Yahoo rich content and proof that Twitter really is everywhere…
A colleague of mine has as MSN tagline: “All people see is location independent capabilities and information. Everything else lives in the cloud”. Maybe we are there for people, for individuals, but for enterprises? Last week I personally encountered an example of typical Enterprise 1.0 behavior.
Last week I was at an Open Innovation session in Amsterdam discussing how to organize innovation in your company other than by depending on serendipity. How do you go about organizing an agile and up-to-date portfolio for your company? How do you ensure optimal use of your company’s intellectual resources?
One of the blogs (Dutch) I follow pointed me to a speech by Dr. Eric Schmidt, CEO of Google on the future of technology. Schmidt points out that within a few years we will carry around more video material on our iPOD’s than we will be able to view in a lifetime. We are entering the Information Age, where information is ubiquitous, omni-present. And besides the rather obvious referrals to Moore’s law (processor speed doubles every 18 months) and Kryder’s law (hard disk capacity doubles every year), he touched on a subject that is close to my heart: the power of information.
Yesterday, I was in London for the AIIM Education Advisory Board on ECM and ERM. I think it is a good thing to have an education advisory board come together on a regular basis. It shows that you want to keep an active link to your community. You get feedback and are able to, in turn, learn from your students and other experts from the field.
The day in London was one of sharing insights and information on what changes we as a group had seen in ECM and ERM over the last 3 years and what trends we saw for the coming 3 years. Endulging myself in thoughts and reflections, I like nothing better.
Entries RSS
Comments RSS
