Archive for the ‘CM CMM’ Category

Marketing dashboards should turn inside out

Tuesday, March 30th, 2010 by Natasja Paulssen

It is good to listen to the market. It is good to hear the voice of the consumer. But outside-in listening can never work without a connection to the day-to-day processes. Spending literally millions of dollars in buying information that ends up on the desk of the Customer Intelligence department does not make a lot of sense.

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Posted in 4 C's, CM CMM, information quality, information value | No Comments »