It is good to listen to the market. It is good to hear the voice of the consumer. But outside-in listening can never work without a connection to the day-to-day processes. Spending literally millions of dollars in buying information that ends up on the desk of the Customer Intelligence department does not make a lot of sense.
In the first postings I considered the one-way content management process of creation, management and publication. In the next stage I introduced a demand-driven process, like was introduced in supply chain management. Now we are finally ready to look at transparency and control for content management.
In principle create, manage and publish form a one-way content management chain, spreading content management through the entire organization. Sharing the effort was a good idea, leveraging knowledge already available in the organization.
Lately I have come to a new insight in the different stages an organization goes through when embarking on the content management learning curve. This is the first time I have tried to write it down. Funny thing is you then immediately see it all around you. Cognitive resonance at work!
The book has arrived, even sooner than promised. A framework for evidence-based policy making using IT, by Hans Stol. From flipping through its pages you can tell: this is the hard stuff. But let’s start at the beginning, the introduction in Chapter 1.
Each month in ‘Filosofie Magazine’ another euphemism is discussed. This month it is ‘creating for yourself’. The author warns for artists who claim only to create for themselves, claim independence of acknowledgement by others. They only take cover for rejection. For what is more dissatisfying than creating something nobody values? And, vice versa, what is more satisfying than creating something that you already know will be used by others?
Next week I will be speaking at Intelligent Content 2009. The Rockley Group states that intelligent content is not limited to one purpose, technology or output. It’s structurally rich and semantically aware and is therefore automatically discoverable, reusable, reconfigurable and adaptable. And intelligent content isn’t just a future, it’s possible now, as Tim Berners Lee states in an interview on YouTube. But for content to be intelligent you need a design.
Did you ever imagine what it would feel like if you tried to take a sip from a 3.5 bar fire hydrant? No? Do you think it would hurt? Well it would feel like having a grown man jump on you lower lip with his full weight. Don’t like it? Then why do you try it day in, day out, googling the Internet?
Finally, some free time to write something about my trip to Boston where I visited the Gilbane Conference. Lots of interesting speakers there, on content management and globalization, the free commons, Yahoo rich content and proof that Twitter really is everywhere…
Often when supporters of two methodological approaches meet, you see a clash and the discussion soon resolves to the level of ‘mine is bigger than yours’, however intricately versed. But this time something different happened. Opposites did attract and people found each other and are looking for a way to find the winning combination for an ECM approach.?
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