Do you think Enterprise 2.0 is about new exciting tools to collaborate, to co-create, to exchange information? That it is about using the social software within a business context? I am telling you, you are dead wrong.

Enterprise 2.0 is Web 2.0 within the enterprise. That is correct. But Web 2.0 is not about software.

It is a very interesting development that large companies have to openly adjust their strategy because of communications on the Web. Famous examples are Nestlé with KitKat or United Airlines with the guitar incident. But Web 2.0 is not about people getting a voice that is being raised against large companies and that they are affecting the company stock value in real life. If this is how you feel, to me you are still missing the point.

The crucial change in Web 2.0 as compared to Web 1.0 is that people connect to people on a not-for-profit base. That people together achieve the unimaginable without financial interest. People are getting involved because they want to make a difference. That is the crucial change with Web 2.0 and that should also be the crucial change the Enterprise 2.0 will bring.

No more unwillingness to achieve something together. No more excuses, fall back on procedures (I am not responsible), delegating (it’s not my job, ask your demand manager), denying (it’s not possible), deliberate misunderstanding (in the 4th mail stating they thought you asked for XYZ instead of abc) and what have you. I am referring to the people that basically do not want to be involved in the change you want to achieve.

Enterprise 2.0 should bring together people that are willing to work towards the innovative goal. We should organize all innovation around the Web 2.0 principles that are currently proving to be so effective. For example: implement internal auction sites where people can invest by donating (part of their) time to participate in innovations like Google does.

You may state that you cannot be organized like this for 100% of your time. The Google model suggests something like 10%. But then again, who knows what the future Enterprise 2.0 will bring?

This entry was posted on Tuesday, June 22nd, 2010 at 22:46 and is filed under Enterprise 2.0, Geen rubriek, collaboration, wisdom of the crowd. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.